The dental health campaign led by the Ministry of Health and the Ministry of Education was launched in all primary one to three classes in 1969 as part of the effort to raise dental health standards in Singapore. The programme comprised compulsory toothbrushing during recess or at any convenient time, as well as lessons on proper tooth-brushing techniques and dental care. As part of the drive, each child was supplied with a toothbrush and plastic mug for a fee of 25 cents a set. In all, 367,000 children from 439 schools participated in the campaign between 1969-1970. Following the success of the campaign, the programme was extended to all kindergartens in 1973.
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