Mohamed Mustafa and Samsudin Co Pte Ltd (MMSC), established in 1971 and located in Little India, is one of Singapore's local retail giants. Hard work, honesty, humility, and the importance of listening to customers' needs are the guiding principles behind its success. Commonly known as “Mustafa's”, it was named one of Singapore's top 50 enterprises between 1996 to 2000.
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