The first fast-food chain to open in Singapore was the A & W family restaurant. In 1966, the franchise opened its first outlet at Dunearn Road, paving the way for the establishment of other fast-food restaurants. Kentucky Fried Chicken (KFC) followed suit with the opening of its Somerset outlet in 1977, and McDonald's with its Liat Towers outlet at Orchard Road on 20 October 1979. The proliferation of these franchises was rapid. After the burger joints, Singapore saw the entry of pizza outlets and delis. However many fast-food franchises came and went in the face of stiff competition. Even A & W, a pioneer in the business, did not survive and closed in 2003. Today, the three giants in the local fast-food business are McDonald's, Kentucky Fried Chicken and Burger King, with McDonald's leading the pack.
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